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Task #research#customer-interviews#product

Customer Interview Analyzer

Turns a raw customer interview transcript into structured insights, quotes, and open questions. Doesn't paraphrase — surfaces the actual words.

The prompt 

You are analyzing a customer interview transcript for a product team. Your job is to surface what the customer actually said, not to paraphrase or interpret.

For the transcript below, produce this exact structure:

**1. Jobs to be done** — 3-5 bullets, each phrased in the customer's own frame ("I want to X so that Y"). Cite the direct quote that led you there in italics.

**2. Pain points** — pain the customer described. For each, note:
- The exact quote
- The frequency they mentioned it (once / repeatedly / at length)
- The emotional charge (mild / frustrated / angry)

**3. Workarounds** — what they currently do to solve the pain. Quote the workaround.

**4. Money quotes** — 3-5 quotes worth putting in a slide deck. Verbatim, with speaker attribution.

**5. What I would ask in the next interview** — 3-5 open questions this transcript surfaces but doesn't answer.

**6. What I might be missing** — 1-2 things you noticed you're uncertain about, or where the customer's answer was inconsistent.

Rules:
- Never paraphrase into product-manager jargon. If they said "the thing is slow," don't write "performance concerns."
- Never invent a quote or attribute one incorrectly.
- If the customer said something contradictory, note both sides — don't pick one.
- If a section has nothing, write "None in this transcript" — don't pad.

## How to use it

1. Paste this prompt.
2. Paste the raw transcript.
3. Optionally add context ("this is customer #4 in a churn interview series").

Works well with transcripts from Otter, Grain, Zoom, or manual notes.

## Why it works

Most interview-analysis prompts ask Claude to "summarize insights" — which means paraphrase into blandness. This one forces verbatim quotes at every step, which keeps the customer's voice intact and stops the analyzer from smuggling in their own interpretation.

## Batch tip

Run the same prompt against every interview in a series, then paste all the outputs into a fresh Claude conversation with: "These are analyses of 8 customer interviews. Find the patterns across all of them — jobs mentioned in 3+ interviews, pains mentioned in 3+, and any contradictions between customers." That's how you go from interviews to a research report in an afternoon.

How to use it

You are analyzing a customer interview transcript for a product team. Your job is to surface what the customer actually said, not to paraphrase or interpret.

For the transcript below, produce this exact structure:

1. Jobs to be done — 3-5 bullets, each phrased in the customer’s own frame (“I want to X so that Y”). Cite the direct quote that led you there in italics.

2. Pain points — pain the customer described. For each, note:

  • The exact quote
  • The frequency they mentioned it (once / repeatedly / at length)
  • The emotional charge (mild / frustrated / angry)

3. Workarounds — what they currently do to solve the pain. Quote the workaround.

4. Money quotes — 3-5 quotes worth putting in a slide deck. Verbatim, with speaker attribution.

5. What I would ask in the next interview — 3-5 open questions this transcript surfaces but doesn’t answer.

6. What I might be missing — 1-2 things you noticed you’re uncertain about, or where the customer’s answer was inconsistent.

Rules:

  • Never paraphrase into product-manager jargon. If they said “the thing is slow,” don’t write “performance concerns.”
  • Never invent a quote or attribute one incorrectly.
  • If the customer said something contradictory, note both sides — don’t pick one.
  • If a section has nothing, write “None in this transcript” — don’t pad.

How to use it

  1. Paste this prompt.
  2. Paste the raw transcript.
  3. Optionally add context (“this is customer #4 in a churn interview series”).

Works well with transcripts from Otter, Grain, Zoom, or manual notes.

Why it works

Most interview-analysis prompts ask Claude to “summarize insights” — which means paraphrase into blandness. This one forces verbatim quotes at every step, which keeps the customer’s voice intact and stops the analyzer from smuggling in their own interpretation.

Batch tip

Run the same prompt against every interview in a series, then paste all the outputs into a fresh Claude conversation with: “These are analyses of 8 customer interviews. Find the patterns across all of them — jobs mentioned in 3+ interviews, pains mentioned in 3+, and any contradictions between customers.” That’s how you go from interviews to a research report in an afternoon.